To build a successful web business you need to attract an audience, share content and make sales. Landing pages have proved to be an effective way to close the gap between your website visitors and your solutions. Here are a few things to consider if you want to create landing pages that convert:
Appearance Makes a Difference
Whether we like it or not, appearance makes a difference. You only have a few seconds to impress your audience. You could (and should) have amazing content and an awesome product or service, but if the page isn’t designed with the user’s focus in mind, you may lose a sale.
Mobile Matters
Having responsive websites that are optimized for mobile devices such as smartphones and tablets is no longer an option. It is a requirement. 84% of people have used their phones to purchase a product or service in the last month alone. 1 in every 3 minutes on the web is spent on a mobile device. If you don’t have a landing page that caters to mobile users, then you are essentially throwing money out the window.
The Money is in the List
If you are a brand new site, with a brand new product, your following is probably not going to consist of anyone outside of your circle of friends and colleagues. However, creating and opt-in email list will allow you to gain repeat customers. Repeat customers that refer your product and service is a huge portion of the income that any online marketer needs to pay close attention to.
Technological Difficulties
Are you a web developer with all the chops needed to create landing pages that convert that are both stunning and responsive? One with an email list that everyone is dying to get on? Or, does the idea of programming make you disinterested in online marketing? Hiring a web designer and developer can be time consuming and costly. Technological difficulties tend to be the main reason people shy away from marketing online.
Create Landing Pages that Convert
So how can we overcome these difficulties and create landing pages that convert?
Fortunately there is an awesome wordpress theme out there called OptimizePress.
OptimizePress was built with responsiveness in mind so anyone on any mobile device can have an excellent visual experience on your landing page.
It also takes all the grunt-work out of designing and building. There is no programming required. If you can point and click, then you can have a landing page, sales page, blog, or membership portal up in no time. It simplifies your success and has ultimate flexibility which gives you the power to attract and convert an audience. That way you can focus on what is really important…Selling your product! It is now possible for anyone regardless of experience or budget to emulate authority websites by using one of OptimizePress’s many highly-tested and highly-converting themes.